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Updated Sept 19, 2023
Dear creators, brand owners, and entrepreneurs.
I get it. Building a business you're proud of requires managing many moving parts.
Design should not be the first thing to do before you discover your first customers—but once you do—marketing, sales, and bringing your best self all play a role in how you're business is perceived.
And people do judge books by their cover.
But if you're not a designer, you might be unhappy with the state of your website, your logo, or the conversions of your landing pages.
Or you're exhausted because you have wasted thousands of dollars on design, and they never seem to "get it."
The hundreds of design decisions you have made are building up, and hardly make any sense anymore.
Your social channels don't match, nor do the fonts between your newsletter or your website.
Every decision that represents your business or creator brand publicly is a design decision. And you might be exhausted or just don't work well with designers because it's difficult to articulate what you like, creatively.
So you look for an easy way out. You find yourself on Pinterest or other sites, searching for inspiration from other people around you.
You cobble together pieces of other businesses, building the Tower of Babble for brands.
Hiring a designer is difficult because you don't know what you like, so you end up wasting thousands of dollars on something that doesn't feel like you.
What's left? The least offensive choice: a minimalist template that you chose off Squarespace or Webflow that doesn't offend (or connect with anyone).
But, there's a better way
Timeless design doesn't need to be updated every six months.
Imagine knowing exactly what colors, fonts, and images you love and want to incorporate, across all of your digital properties.
What if you could make your own simple design changes, or work with a designer and give them a design kit to wrok from, as your new starting point for every project going forward.
You would save thousands of dollars and hundreds of hours just by learning to build your own design kit using the Inside-Out Design Method.
And it all starts below.
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